Blumenthal Wants Action On YouTube Influencers
WASHINGTON, D.C --In a letter to the Federal Trade Commission (FTC) Chairman, Joseph Simons, U.S. Senator Richard Blumenthal (D-Conn.) urged the agency to take immediate, aggressive action against YouTube influencers who are deceptively and unfairly advertising to children as young as two years old through their content. Led by Blumenthal, the letter was also signed by U.S. Senator Edward J. Markey (D-Mass.) and U.S. Representative Anna Eshoo (D- Calif.). “The popularity of YouTube with children has created a new generation of child-directed “online influencers,” video channels starring kids and young adults who play, live their lives, and review toys with their friends and family for millions of viewers. What parents may not see is that many of these channels…